Creating a photo challenge is a fun way to engage with your audience on social media platforms like Instagram and Facebook. Utilizing this challenge, you can invite your followers to post a picture each day that correlates with your photo categories. Follow these 10 steps for setting up your own sensational photo challenge:
Creating a Photo Challenge
1. Blank calendar
Begin with a blank calendar for the month of your choosing.
2. Add Holidays
Fill in any holidays that you’d like to incorporate in your photo challenge. You may also want to include some unique days, like “National Popcorn Day,” or “Bubble Bath Day” that can be found here.
3. Special Events
Next, add special events, blog post features, or any other important dates you’d like to include to your calendar.
Think about yourself or your brand. What kinds of posts do you like to post like food, books, selfie’s, workstation pics, quotes, or fashion styles? You may even want to research your followers and see what kind of pictures they like to post, as you will want them to want to participate. Create a list of the kinds of posts you want to include.
Now, you are ready to pick a category or picture title, for each day of the month. Make sure to pick a category that will match any special days you have written on your calendar. I also recommend alternating through different kinds of posts, to make sure you have a good variety. So for example, you don’t want two quotes in a row.
Next, you are ready to create a hashtag for people to use when they participate in your photo challenge. You can check the popularity of your hashtag by typing it in the search option on Instagram or Facebook.
You are ready to create a graphic that includes a description of the photo for each day of the month. I like the Canva for designing graphics. This is an example of a photo challenge I created:
After you have finished creating your graphic, promote your photo challenge a few days before the beginning of the month you have picked. Invite your friends and followers to join in the fun.
9. Plan Ahead
Have some of your photos ready ahead of time, to make participating daily in your photo challenge a little easier.
10. Spread the love
If you like one of the photos someone posts for your photo challenge, spread the love by re-posting the picture and of course giving them photo credit.
That’s it. If you’d like to share a photo challenge you create, I’d love to see it!
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